Ned Dwyer
Australian in San Francisco. Founder, runner, husband.
I co-founded Great Question, a UX research platform used by teams at Canva, Amazon, Intuit and a few hundred other companies. We raised a Series A in late 2025 and we’re rebuilding the whole product for the AI-native era. It’s the most fun I’ve had at work.
Before this I founded Elto, a marketplace for freelance web developers, which was acquired by GoDaddy in 2015. I write here about product development, AI transformation, and founder life.
Recent writing
- Infinite Bullets, Not Enough BarrelsJul 2026
AI made the bullets infinite. Which means the only scarce thing left is barrels — the people who take a problem all the way from conception to shipped.
- Bad at MagnitudesJul 2026
We're bad at magnitudes, and worse when the magnitude is moving. AI velocity is just the latest curve the skeptics are calling too early.
- Grand Theory of AI Skepticism (In UX Research)Jul 2026
Most cynicism about AI in UX research is two years stale. Five questions I run on every confident AI take, including my own.
- Why I'm in the CodebaseJun 2026
I'm a non-engineer CEO and I've started shipping features myself. Not to relive my twenties or step on the team, but to feel every brake between 'the code works' and 'customers have it,' then write each one down with a fix.
- You Have to Touch AI PsychosisJun 2026
The consensus take is that AI psychosis is a trap to avoid. I think the consensus is wrong. AI psychosis is a stage you have to go through.
- Inject the AI straight into my veins.Jun 2026
You can learn a lot about AI from white papers and blogs. You can't learn it all that way. So we started bringing people deep in the AI weeds in to teach our team, then sending our own people out to do the same. The speaker swap, and how to run your own.
- I Vibe Coded Qualtrics in a WeekendMay 2026
What the SaaS-pocalypse gets right, what it gets wrong, and a rubric for deciding what to build, buy, or partner on.
- Seed Stage Investor Update TemplateAug 2022
Every month I write an update to our investors and advisors. I've been doing this since before Great Question was a company, before we wrote any lines of code.