Ned Dwyer
Australian in San Francisco. Founder, runner, husband.
I co-founded Great Question, a UX research platform used by teams at Canva, Amazon, Intuit and a few hundred other companies. We raised a Series A in late 2025 and we’re rebuilding the whole product for the AI-native era. It’s the most fun I’ve had at work.
Before this I founded Elto, a marketplace for freelance web developers, which was acquired by GoDaddy in 2015. I write here about product development, AI transformation, and founder life.
Recent writing
- Grand Theory of AI Skepticism (In UX Research) Jul 2026
- Why I'm in the Codebase Jun 2026
- You Have to Touch AI Psychosis Jun 2026
- Inject the AI straight into my veins. Jun 2026
- I Vibe Coded Qualtrics in a Weekend May 2026
- Seed Stage Investor Update Template Aug 2022
- Emerging infrastructure and the entrepreneurial opportunity Apr 2019
- Your expense policy is hurting your team Mar 2019