About

I’m Ned Dwyer. I co-founded Great Question, a UX research platform used by teams at Canva, Amazon, Intuit and a few hundred other companies. We raised a Series A in late 2025 and we’re rebuilding the whole product for the AI-native era. It’s the most fun I’ve had at work.

Before this I founded Elto, a marketplace for freelance web developers, which was acquired by GoDaddy in 2015. Before that I ran a small digital agency in Melbourne called Native Digital. I’m Australian, I’ve been in San Francisco since 2014, and the move was meant to be temporary.

Off-hours: married to Megan, family in Melbourne, long runs in the Presidio, and a steady appetite for the kind of writing that doesn’t have an obvious place to publish itself. That’s partly why this site exists.

Currently working on

  • Great Question — UX research platform, AI-native rebuild, Series A growth motion
  • A couple of small side bets in adjacent spaces

Previously

  • Great Question — co-founder & CEO, 2020–present
  • GoDaddy Pro Connect — marketplace-turned-directory for SMBs, 2015–2017
  • Elto — freelance web developer marketplace, acquired by GoDaddy, 2012–2015
  • Native Digital — Melbourne digital agency and product studio, 2010–2012
  • Spritz — corporate card / expense product, 2018–2019 (short detour)

Ideas I think about

Current

  • How to build community in modern times
  • How to resolve the housing crisis
  • Leveraging AI to make government more efficient
  • AI-resistant startup opportunities for non-technical folks

Archived

  • Safety nets for the soon-to-be-automated workforce
  • Universal warranties
  • Mobile operating systems for small business owners
  • APIs to connect with vetted skilled workforces on demand
  • Partner programs as a service
  • Trust and safety automation for online marketplaces
  • Distributed team development for the enterprise
  • Marketplaces for marketers
  • Rights management and licensing by API
  • Alumni management for the enterprise
  • Personal life administrators
  • The future of franchising
  • Research workflows that don’t pretend humans are the only ones doing them

Random things I’ve built

  • brb.life — a Slack bot for tracking who is out of the office [link broken as of June 2026]
  • Booooooooooom.com
  • Duuuuuude.com
  • Dampcats.com (RIP)

My greatest failures

  • Mr Chop — an online advertising network for bloggers (2006)
  • Orgnition — an organization management system for service clubs (2007)
  • Watch this space.

How to reach me