Founders
- Infinite Bullets, Not Enough BarrelsJul 2026
AI made the bullets infinite. Which means the only scarce thing left is barrels, the people who take a problem all the way from conception to shipped.
- Why I'm in the CodebaseJun 2026
I'm a non-engineer CEO and I've started shipping features myself, to feel every brake between 'the code works' and 'customers have it,' then write each one down with a fix.
- You Have to Touch AI PsychosisJun 2026
Most people treat AI psychosis as a trap to avoid. I think it's a stage you have to go through.
- Managing your psychological runwayJun 2015
Psychological runway is the amount of time and energy you can put into a project in the face of serious challenges before you burn out and fade away.
- Seek rejectionAug 2011
I'm a massive fan of rejection. It's what keeps me moving.